WWF-PH launches new livestream fundraising concert series to promote environmental conservation
June 2020
In an effort to raise awareness for the environment and lend a helping hand to people in need, the World Wide Fund for Nature (WWF) Philippines launched its new livestream fundraising concert series entitled #Conservatunes last May 23-29, headlined by OPM artists Hazel Faith, Bea Lorenzo, Janine Teñoso, and Yzay of Banna Harbera.
The first leg, which ran during Biodiversity Week, raised funds to provide sustainable water sources for WWF-PH’s partner communities in Boca Engaño, Masbate and Donsol, Sorsogon.
Being the only barangay in Claveria, Masbate that does not have its own water system, residents of Boca Engaño rely on only one of the four deep well water sources for drinking water in the community. Because of the seasonal drought that happens during the summer and the water shortages being experienced in the barangay, a sustainable water source is a critical need for the community’s more than 420 families.
The same problem is faced by the coastal community of Donsol, Sorsogon - a place globally-recognized to host one of the largest aggregations of whale sharks on the planet.
Hazel Faith, who kicked-off the online concert series, encouraged her followers to donate by sharing how small acts of kindness can help make a difference in the lives of the residents of these coastal communities. “The more I listen to them [WWF-PH] talk about what these people were going through—no light source at night, no potable water. They can’t even wash their hands; they can’t protect themselves from the virus. I can’t help but think [that] I need to do my part, I need to help somehow, as small as it may be, I have to try. And you can, too. If you have more than you need, please consider donating. What we think may be small acts of kindness and selflessness can make a big difference to someone’s life. You are the variable that can make that difference.”
WWF-Philippines is set to hold more online fundraising concerts in the months to come. The next set of #Conservatunes performances will feature more OPM artists, including Lance Busa, Haraya Choir, Gab Cabangon of KE Band, and The CompanY. Stay tuned and follow WWF-Philippines’ official social media pages for the complete line-up and schedule, and to find out how we can help #ChangeTheEnding for the environment and our partner communities.
For more information, please contact:
Ms. Stephy Navarrete
Individual Donor Program Manager
snavarrete@wwf.org.ph
Mr. AJ Araneta
Digital Fundraising Officer
aaraneta@wwf.org.ph
For media arrangements, please contact:
Ms. Pam Luber
Integrated Communications Manager
pluber@wwf.org.ph
