WWF-PHILIPPINES
WWF-Philippines has been working as a national organization of the WWF network since 1997, locally registered as Kabang Kalikasan ng Pilipinas Foundation, Inc. As the 26th national organization in the network, WWF-Philippines has successfully been implementing various conservation projects to help protect some of the most biologically-significant ecosystems in Asia.
WWF-Philippines works to improve Filipino lives by crafting solutions to climate change, providing sustainable livelihood programs, and conserving the country's richest marine and land habitats.
OUR VISION
A Philippines where globally-significant biodiversity is properly protected and harnessed to sustain life for all and where species, habitats and resources form part of a unique heritage that every Filipino is proud of. WWF champions conservation in areas where biodiversity matters the most.
OUR MISSION
WWF-Philippines' mission is to stop, and eventually reverse the accelerating degradation of the Philippine environment – to build a future where Filipinos live in harmony with nature.
WWF INTERNATIONAL
Since it was founded in 1961, WWF has become the world's most effective conservation organization. It has earned this status through a growing list of conservation achievements.
WWF now operates in around 100 countries, supported by nearly five million people worldwide. Its initials and famous Panda logo have become a powerful rallying point for people who care about the future of the planet and want to help shape it in a positive way. Initially, WWF's work consisted of protecting animals and plants threatened with extinction – not just because they are beautiful and rare, but because they are part of a complex chain in which the disappearance of even a single species can have far-reaching consequences. Since then, the scope of the work has broadened, and the name, changed. From the World Wildlife Fund, WWF has evolved into the World Wide Fund for Nature in 1986, after realizing that its name only reflected one aspect of its initiatives.
Today, the organization also tackles the many forms of pollution which are destroying the atmosphere, forests, freshwater habitats and oceans – all of which sustain human life. It also looks for new and sustainable ways of using the planet's natural resources. WWF is taking action to protect the environment for both people and nature. If you want to know more about WWF, visit the WWF International website at panda.org.
THE LOGO
The inspiration for the WWF logo came from Chi-Chi: a giant panda that was living at the London Zoo in 1961, the same year WWF was created. WWF’s founders were aware of the need for a strong, recognizable symbol that would overcome all language barriers. They agreed that the big, furry animal with her appealing, black-patched eyes would make an excellent choice.
The design of the logo has evolved over the past five decades, but the giant panda’s distinctive features remain an integral part of WWF’s treasured and unmistakable symbol. Today, WWF’s trademark is recognized as a universal symbol for the conservation movement.
